Gone are the days when people received their local and national news from television, radio, and print news resources. Today, millions of people turn to their favorite social media channels via their smartphones to learn about what’s happening.
Mobile news consumption is on the rise. Currently, 86% of Americans get their news from a mobile device, compared to just 54% in 2013. With the increase in social media and mobile device use over the past decade, it’s no surprise that the future of journalism lives in our mobile devices.
While convenience is nice, it’s important to get news directly from the source. Omnichannel messaging enables subject matter experts, like climate experts, to share information before it is editorialized within a sea of opinions. It’s also one of the most ecologically efficient modes of sharing information, when compared to print and other media forms. Media outlets, global agencies, and other organizations can leverage the power of omnichannel messaging to provide the public with factual, green information in real-time.
Currently, the U.S. federal government is pushing agencies to create a 360 degree omnichannel experience for users. Some scientific agencies have already discovered the power of omnichannel messaging to keep people informed about recent discoveries and news. Agencies can also rally support from eco-conscious individuals and inform them about environmental programs and opportunities in their area.
So, how can SMS and chat apps drive the sustainability movement and deliver impactful, factually-based news to consumers that care?
Delivering climate stories direct from the source
Consumers are more empowered than ever to share their opinions on anything and everything. When it comes to current events, opinions have the potential to rewrite the narrative of a news story to make it cater to a particular point of view.
Brands, agencies, and media outlets need to deliver accurate stories to the public before the facts become muddled in opinions. As people learn about a specific piece of news, they may try to pass their personal views or beliefs as facts, skewing the story.
The good news is, consumers want to receive content directly from brands and agencies. And according to our State of the Customer Engagement in B2C Marketing report, 75% of top marketers for established American brands stated that SMS was the most efficient digital channel they have used. Top reasons are that SMS has a much higher open rate than email and can instantly be delivered to thousands of recipients.
SMS is a sustainable messaging solution
When brands or agencies speak on matters dealing with climate and ecology, they must do so in a sustainable manner. Believe it or not, digital communications do consume energy. Every text, email, and chat releases CO2 into the environment. Therefore, it’s essential to identify the greenest methods to deliver information to conscious consumers.
The average email emits 4g of CO2 into the air, while an SMS only emits about 0.014g. That’s 99.65% less CO2 for every SMS sent instead of an email! You could send 285 texts before emitting the same CO2 as a single email. SMS consumes much less energy and emits drastically lower rates of CO2 than emails do.
And while digital communications will always consume some amount of energy to transmit, it’s important to make sure your messaging provider harnesses green energy to power your messages. At Mitto, we power our servers and traffic with renewable energy. By working with Mitto, you can rest easy knowing your communications are as green as can be.
Rallying climate support instantaneously
Yet another benefit of omnichannel communication for climate change is its ability to rally support from the folks that care. Our recent survey found that 71% of Americans ages 18 to 24 would be more likely to take action in social justice movements, such as Black Lives Matter (BLM), if they received a direct text with details and links.
Agencies eager to organize climate programs can harness the power of SMS to disperse relevant information and rally supporters quickly. Individuals who are empowered with the correct information feel more comfortable and confident in taking action.
Be the solution to a global climate problem
With the public not having access to critical information, and a need for greener technologies, omnichannel communications can deliver proven solutions for the climate change crisis. To learn how SMS from Mitto can help your organization, shoot us a text at (424) 653-3380 today.