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  • 13 Nov 2019

    Satisfying the hunger within' - one app at a time

    According to the Cambridge English Dictionary, the definition of hangry is “becoming angry because you are feeling hungry”.  Life today seems to be getting evermore hectic with people feeling under pressure (whether real or perceived) to get things done fast. And that includes the business of eating. For many it as become all about satisfying an immediate craving and the food service game has been doing a lot to help us do exactly this.

  • 05 Nov 2019

    Feeding The Taxi Machine

    Nobody can put their finger on the exact value of the taxi industry globally but various estimates peg it at well north of $100 billion annually and growing. Rapidly. Rather unbelievably, 20% of this huge global figure is generated in the greater Tokyo area alone!

  • 05 Nov 2019

    The Madness Of The Singles Day

    Most consumers rely on online shopping for deals to kick off the holiday shopping season, buying everything from apparel to kitchen stuff and spending record amounts in the process.  Past year Alibaba's 10th Singles Day event set a 24-hour sales record. The Chinese eCommerce giant announced that sales reached $30.8 billion (213.5 billion yuan) for the 24-hour period, as measured by gross merchandise value, which is total sales value for merchandise sold but excludes marketplace revenue from fees and other services. Alibaba's Singles Day sales haul easily exceeded the spending by consumers during any other US shopping holiday. 

  • 22 Oct 2019

    Good Health – The Foundation of Success

    The great showman P.T. Barnum wrote: “The foundation of success in life is good health: that is the substratum fortune; it is also the basis of happiness. A person cannot accumulate a fortune very well when he is sick”. We don’t think anybody can really argue with that sentiment and neither does the global healthcare market which is now estimated to be worth around $10 trillion, growing at a faster rate than GDP in most countries.

  • 14 Oct 2019

    The Story Of Mittology Adventure

    Having the best product or the most innovative business plan doesn’t mean anything if there aren’t great people behind it. At Mitto, we always put our people first. It has been six years since Mitto started and in this time a lot has happened. We grew from a small team to a big organization, we experienced many transitional challenges and successfully overcame them all, and finally, we have established a great company structure for future growth. That is the reason why we wanted to organize an unforgettable company trip and surprise our employees, as we appreciate their dedication and commitment. And we did it. We took the entire company to Greece for three memorable days of sailing.

  • 03 Oct 2019

    Two Factor Authentication and PSD2

    Life teaches us some tough lessons: no matter how good you think you are, no one is irreplaceable and no company is too big, too famous or too revered to fail. Take Thomas Cook Group UK Plc and its associated entities. Thomas Cook was the oldest international travel company on the planet having been founded by none other than a Mr. Thomas Cook back in 1841. At 2am on September 23rd 2019, their CEO announced that it had ceased trading with immediate effect and all future flights and holidays has been cancelled. 21,000 staff lost their jobs and 150,000 customers were in-resort at the time leading to one of the biggest civilian repatriation efforts since the Second World War. The principal reason for Thomas Cook’s demise was its failure to grasp that the majority of travel is now booked online. Few people visit high street travel agents. They had an analogue business model in a digital world.

  • 26 Sep 2019

    Banking done the easy way

    In 2018, the United States made up 23.89% of the world’s economy with $20.49 trillion worth of business transacted. The U.S. banking system had $17.9 trillion in assets and a net income of $236.8 billion. Let these figures sink in a moment. These are huge numbers. And remember, this is just the U.S. The banking industry is vast, underpins the global economy and directly impacts us all.

  • 23 Sep 2019

    Mobile Engagement Use Cases: Insurance

    Hands up people who love paying for insurance? Look around a sea of humanity and you would no doubt see precisely zero people with their hand in the air at this point…

  • 10 Sep 2019

    All Amazing Journeys Start With The First Step… And Great Communication!

    In 1956 Frank Sinatra sang “Come fly with me, let’s fly, let’s fly away”. Fast forward 60 years and it seems that half the world is doing just that. Air travel globally is projected to double within 20 years. The International Air Transport Association (IATA) forecasts that the number of passengers transported by airlines will reach over 8 billion, with Asia-Pacific set to record the largest year-on-year increases. All of this points to some rather juicy opportunities for air travel companies to engage proactively with their customers.

  • 26 Aug 2019

    Mobile Engagement: The Great Leveller

    There is a common misconception that most of the truly great stuff mobile engagement offers is the preserve of large organisations alone. That only they have the suitably deep pockets allowing for the levels of investment true multichannel/omnichannel offerings require; allowing them alone to build the supreme level of client engagement that smaller organisations can only dream of. Never mind the personnel, the support, required to maintain such solutions and relationships with connectivity partners. This could all not be further from the truth. Mobile Engagement is for everybody, SMEs included.

  • 22 Aug 2019

    Business Success And Cleaning House

    An income statement measures the profitability of a business. The balance sheet shows a business’ financial health, measuring just how much is owed and owned. And the cash flow statement shows how much liquid cash a business has. Whilst there are also plenty of other ways to define business success, one thing that rings true for any type of organisation is that it can often be very hard to take a step back in order to objectively view things. This often requires a fresh pair of eyes. There are however some basic yet often overlooked ways to ensure everything is being done to ensure a company can function optimally. One general area requiring much improvement is that of data integrity and within that, something we here at Mitto see coming up time and again across the globe, are problems with client databases. This is where we come in.

  • 19 Aug 2019

    4 Rules You Should Follow For A Successful SMS Marketing Campaign

    SMS Marketing is the most effective strategy in mobile marketing. Study shows that people touch their phones at least 2,617 times per day. This explains how SMS marketing can be the most direct marketing platform available.
    However, there are some rules that businesses must follow to have successful marketing campaign.

  • 14 Aug 2019

    A Journey Of A Thousand Miles Begins With A Single App

    Summer has well and truly landed. People in northern Europe, unused to real heat, are experiencing record high temperatures. This trend will no doubt continue in future years. Great news for air conditioning installers and ice cream vendors, not so good for others. What has not changed is the perennial question of what to do with the family over the rather protracted summer vacation period.

  • 22 Jul 2019

    5 Customer Experience Trends That Every Company Needs To Know

    A business cannot exist without its customers, and therefore companies are focusing on how to win new business and perhaps more importantly, retain existing customers. Customer expectations are rising, even faster than companies can improve their customer relationship. Customers expect every interaction to be the best experience they have with any company – not just yours! So, the question remains, how can your organization create a great customer experience?

  • 16 Jul 2019

    Power Is Nothing Without Control

    Many of us will soon be heading off for some well-earned vacation; indeed, some us may actually be soaking up some rays, eating some great food and having a good rest right now. 50 years ago today though, NASA’s Kennedy Space Centre on Merritt Island in Florida was anything but a holiday destination. It was a hive of activity. Nobody rested. It was all about the work. Very precise work. Holiday could not have been further from peoples’ minds.

  • 17 Jun 2019

    Top 5 Reasons To Visit Atlanta This June

    Summer is officially on its way and travelling season is just starting. Our recommendation for this month is visiting Atlanta, Georgia, so let's dive into some fun things to do in this vibrant city during the month of June. Here are our top 5 reasons why: 

  • 13 Jun 2019

    The Lifeblood Of Mobile Engagement

    The morning of Tuesday June 13th 2017. Over in the USA, it was announced by all national press outlets and appeared as a leading report on almost all of the TV breakfast shows that the Golden State Warriors had won their second National Basketball Association (NBA) title in three years, late that Monday night, beating the Cleveland Cavaliers 129-120. A few not so newsworthy political developments across the globe. Other than that, nothing of global interest reported, right? Well, there wasn’t but most definitely should have been…

  • 28 May 2019

    The Registration Game: Account Registration – Email vs. Phone Verification

    Born in 1706, Benjamin Franklin was one of the Founding Fathers of the United States. He was a successful newspaper editor and scientist amongst many other things. Many different quotes are attributed to him but perhaps the most famous one he is still known for today is "Nothing is certain but death and taxes." If Benjamin Franklin was alive today, he would most surely have added ‘apps’ to that list…

  • 12 Apr 2019

    How Do You Really Measure Success?

    Over the years Mitto has really come to understand just how much the worlds of Enterprise and Wholesale differ. The language used in both differs markedly. How we pitch and sell has had to be altered accordingly.

  • 12 Apr 2019

    Mitto Supports Roshan As SMS Firewall Provider

    MITTO AG, leading global A2P SMS and messaging monetisation company, announces a new customer with whom it has launched its carrier-grade A2P SMS firewall solution: Afghanistan’s leading mobile operator, Roshan (Telecom Development Company Afghanistan.)

  • 12 Apr 2019

    Together We’re Taking Care Of SME Business Growth!

    Our two companies recognized the same mission, to improve business growth with the new technology capabilities. We will cooperate to create customer-centric and innovative solutions that will enable digital transformations for our clients and users.

  • 12 Apr 2019

    Working Together To Enhance Network Performance!

    TelecomXChange is a unique platform and online market for Voice and SMS routes where CPaaS providers can choose vendors by quality and price and communicate directly between them. We see exponential demand from enterprise developers, contact centers and SaaS companies for high quality omni-channel communication APIs. There are several popular CPaaS solutions that do not provide network level information to the end customers, which frustrates customers.

  • 30 Dec 2018

    Want To Optimize The Traveler Customer Journey? There’s An SMS For That

    Ajay Singh Khera, Strategic Partnerships and Business Development

    Travel has gone mobile and so have travelers. In fact, travelers consider their smartphones to be the single most indispensable item they carry with them when they travel, ahead of their toothbrush, deodorant, and driver’s license. And it’s not just when they travel.

  • 06 Dec 2018

    Mitto Awarded ISO 27001:2013 Certification

    Mitto has a singular mission – to provide our customers with the most reliable, robust and secure SMS Messaging service in the industry, which is why we are delighted to announce that we have been awarded an ISO 27001:2013 certification.

  • 06 Dec 2018

    Three Ways Enterprises Are Using Mobile Intelligence

    Nadeem Ladha, VP of Channel and Mobile Intelligence

    In a mobile-first world where personalization and personalized engagement are the buzz words of the day, the mobile device is quickly becoming one of the most powerful data sources for Enterprises looking to understand more about the behaviors and attributes of their customers.

  • 06 Dec 2018

    Mitto Releases New White Paper Providing Strategies To Drive Business Through A2P Messaging

    April 4, 2017 [Zug, Switzerland]: Mitto AG, a global SMS mobile messaging provider, has today release a new white paper, “Driving Business Through A2P Messaging.” The paper, authored by Juniper Research, a global leader for industry research and data, provides a comprehensive overview of how Mobile Network Operators, OTTs and Enterprises can use A2P messaging and its associated use cases to drive business and realize increased revenues.