CM Tooltip Glossary
21/12/2018

Opt-out

The opt-out function is an action where a customer requests the stopping of sending promotional content to their email, mobile number or chat application. In the messaging world, it is mostly used by marketing departments as a way of offering customers the ability to unsubscribe from the messages they receive. In some countries the opt-out function is a mandatory part of message text by law. It usually comes at the end of a message, as instructions on how to opt-out.