CM Tooltip Glossary
06/12/2018

Business-as-a-Service

Business-as-a-Service (BaaS) is a new concept in A2P messaging managed services, allowing mobile operators to run their entire A2P business – with complete customer acquisition flow and support – without any investment or risk of ownership.

Business-as-a-Service term is derived from the standard terminology used to describe different stages of development in cloud solutions.