Dec 23 2019

Thank you for your business and partnership this year. It has been a pleasure helping you reach your goals and we look forward to continuing to contribute to your success, in 2020. The whole Mitto team wishes you a Happy and Prosperous New Year!

Are you one of the nearly 50% of people who protect their loved ones’ feelings when presented with a gift that doesn’t exactly appeal? Fingers crossed you won’t have to put your acting abilities to the test come Christmas 2019!

Gift-giving, candle lighting, singing, decorating a tree and indeed one’s house are all things we associate with Christmas but the truth is that all these popular traditions have unexpected origins.

Most of the traditions we have which relate to Christmas are actually associated with the solstice, celebrated in ancient Rome on (you guessed it…) December 25th. The Romans had a feast called Saturnalia. The evergreen trees that appeared in festivities at this time signalled return of life and light as the winter solstice meant the days were starting to get longer. Apples were hung on trees, so little red balls on green trees. Getting the picture here?

Christianity incorporated all of these rituals into Christmas and the justification for bearing gifts was redirected to the Magi, the Three Wise Men who gave the gifts of myrrh, frankincense and gold to the infant Jesus. Mistletoe, though, that was started by the Druids, who believed it was an all-powerful healing item from the sacred oak tree, so a very different proposition!

Christmas is undoubtedly the biggest and most significant holiday of the year for many of us. This is the time of year when people get together with their friends, enjoy some good old family time and spend copious amounts of money.

The majority of money is spent on gifts, travel and foodservice. About half of what we spend at Christmas goes on purchasing gifts and if you are a typical consumer, you will have bought half of these last month in November. And the majority of spending is now done online.

This frenetic period of protracted purchasing activity really pushes volumes of A2P transactions higher. Mitto saw some of our highest ever daily traffic volumes moving through our platforms on Friday November 30th, so-called ‘Black Friday’. This is the day after Thanksgiving in the USA and although known as such over there since the 1960s, the online retail giant Amazon introduced the concept to Europe in 2010, promoting a range of discounts and deals. Others picked it up and the rest is history.

We have had the pleasure of meeting a lot of industry friends (both old and new) this past month at events such as Bakutel and Messaging & SMS World and it is crystal clear that the world of Mobile Engagement is in great health. Our business continues to grow and that is thanks to you, our loyal customers and partners.

We can’t believe that another year has passed in what appears to be the blink of an eye. Whilst many of us are looking forward to some well-earned days off over the festive period, the Mitto team will be here to support you throughout. Mobile Engagement wait for nobody!