Daniela Njegovan Lifecycle Marketing Manager
Sep 25 2020
Whether you need to make a trip to the grocery store, need a lift to the airport, or are going to the hottest restaurant in town, there now exists around you a transportation network ready for use at any time, at your fingertips. With a few taps on your smartphone, you can hail a car to get you where you need to go, easily and quickly. As the ridesharing industry continues to sweep across the world, its adoption and popularity continues to rise. In fact, by 2025, the rideshare industry is projected to surpass $220 billion with an annual growth rate of 19.87%.
Facing rapid growth and tremendous market opportunity, a leading rideshare company with more than 30 million registered users across 14 markets recently turned to Mitto for needed connectivity to a more reliable and efficient customer communications platform.
Challenges arose while previously working with multiple SMS providers because the company was obligated to make volume commitments and prepay for SMS transactions that varied in cost due to frequent price changes. With these challenges in mind as well as their future plans, the company wanted to onboard a new solution that would help them gain greater financial control over their SMS spend for authentication of new users and customer engagement.
Turning to Mitto meant that the rideshare company was able to run all Two Factor Authentication, User Registration, Notifications and Marketing messaging through a single, technologically advanced platform that leverages AI for a perfect balance of quality and cost in real time for the optimal routing of each traffic type. The complete solution allowed the company’s management team to budget and allocate spend per use case and channel accurately.
By using Mitto, the company was also able to effectively continue their extensive growth into new markets and confidently serve clients through efficient customer communication channels. The key results from the synergies between the rideshare company and Mitto have led to streamlined operations, significant cost savings, and a better messaging experience for all end-users.
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